The gag in this video is on sudden acceleration of a Toyota lawn mower. I didn’t know that Toyota made lawn mowers. They might not.
I seem to remember American car companies making fun of Honda by showing Honda lawn mowers in TV ads. Towards the end of this video a URL pops on the screen. I followed the URL and it redirected to a pretty slick Audi website.
Do you remember the problems that Audi had with sudden acceleration a few decades ago?
Who would be behind creating such a video, clearly intended to “go viral”. It has the potential to damage the Toyota brand. It also could bring back memories of Audio having the same sudden acceleration issue year ago.
Watching the video a few times now also makes me wonder how the video clip was made. Was it created digitally? I don’t see any knee pads, elbow pads or a chest protector under the hapless home owner’s clothes.
What do you think? Is this guerrilla marketing at its worst? The URL shown onscreen is www.electricityuntamed.com
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